with “Olympic coverage”

America's broadcast home for the summer games drew 40 million viewers on back-to-back nights as Michael Phelps grabbed his 7th and 8th gold medals. And with the 29th Olympiad winding down in Beijing, NBC is already looking for more ratings gold.

The network has secured the rights to broadcast the 2009 World Swimming Championship and the 2009, 2010 and 2011 USA Swimming National Championships.

This summer's surprise ratings smash? How about the Olympic games on NBC?

After spending nearly a billion dollars ($894 million, to be exact), NBC is finally reaping the benefits of being America's broadcast source for the 29th Olympiad in Beijing.