in Commentary

It started with a brilliant stroke of cryptic genius: Sports and entertainment figures in stark black-and-white, describing the power of "G." Interest was piqued as "What is G?" became the most-searched term on Google, ahead of "Obama" and "porn," even.

The big reveal was the Super Bowl; The same black-and-white figures announced that "G' was, in fact, Gatorade. But it was NBA All-Star weekend when Gatorade's journey into the advertising unknown began.

Just weeks after launching their new Windows Vista ad campaign, Microsoft is reportedly ending their series of commercials featuring comedian Jerry Seinfeld.

The software giant made headlines when they inked the sitcom star for a reported $10 million, as they aimed to counter competitor Apple's long-running, and well-received, "PC vs. Mac" spots.

The end of the analog age is approaching as the DTV switch, scheduled for February 2009, nears. And still it seems that most people aren't getting the message... or are failing to understand it.

What it boils down to is this: If you are a cable or satellite subscriber, or if you bought your TV in the last couple of years... nothing happens on February 17, 2009, other than the sun rising, then setting. Yet somehow neither the FCC nor NAB have been able to convey this message to consumers.

Rain does a plethora of things; It makes grass get green, functions as a poor man's car wash and adds pertinence to ponchos. It also delays the start of baseball games.

The rain delay is a common occurrence in Major League Baseball, with the script playing out as follows; the grounds crew jumps into action, pulling the tarp over the field in a manner which they've obviously rehearsed, the literal "fair-weather fans" head for the parking lot and the die-hards don team-emblemed ponchos and umbrellas.