in Television

It started with a brilliant stroke of cryptic genius: Sports and entertainment figures in stark black-and-white, describing the power of "G." Interest was piqued as "What is G?" became the most-searched term on Google, ahead of "Obama" and "porn," even.

The big reveal was the Super Bowl; The same black-and-white figures announced that "G' was, in fact, Gatorade. But it was NBA All-Star weekend when Gatorade's journey into the advertising unknown began.

Despite loads -- and I mean LOADS -- of airtime dedicated to educating viewers about the upcoming DTV transition, the analog armageddon may be delayed four months.

On Monday, the US Senate voted unanimously to delay the pending February 17 switch four months to June 12, 2009. The "DTV Delay Act" will now head to the House and could be voted on as early as Tuesday.

I'm not one who likes to say, "I told you so," but this would certainly be a situation that calls for it.

An official over at the FCC says that the pending Digital Television change-over is going to be "messy," something I've been anticipating for months now.

Just weeks after launching their new Windows Vista ad campaign, Microsoft is reportedly ending their series of commercials featuring comedian Jerry Seinfeld.

The software giant made headlines when they inked the sitcom star for a reported $10 million, as they aimed to counter competitor Apple's long-running, and well-received, "PC vs. Mac" spots.

As if being the home of Monday Night Football wasn't enough to make ESPN NFL-happy, the 'Worldwide Leader in Sports' may be replacing ESPN Classic with the NFL Network.

As the NFL Network toils away battling the FCC, they've has been in talks with ESPN, hoping to form a joint venture that would have the NFL Network taking ESPN Classic's spot on your TV dial.