March 2009 Archives

Watchmen overdone, misses mark

| Feature Films | Reviews
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Superhero movies are getting darker and more "adult" than ever. If "The Dark Knight" wasn't enough to convince you, Watchmen certainly will. Set in an alternate 1985, where the Cold War never ended and Nixon is still President, Watchmen is dark, gritty and borderline disturbing.
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It started with a brilliant stroke of cryptic genius: Sports and entertainment figures in stark black-and-white, describing the power of "G." Interest was piqued as "What is G?" became the most-searched term on Google, ahead of "Obama" and "porn," even.

The big reveal was the Super Bowl; The same black-and-white figures announced that "G' was, in fact, Gatorade. But it was NBA All-Star weekend when Gatorade's journey into the advertising unknown began.