The end of the analog age is approaching as the DTV switch, scheduled for February 2009, nears. And still it seems that most people aren't getting the message... or are failing to understand it.
What it boils down to is this: If you are a cable or satellite subscriber, or if you bought your TV in the last couple of years... nothing happens on February 17, 2009, other than the sun rising, then setting. Yet somehow neither the FCC nor NAB have been able to convey this message to consumers.
I could go on at great length (and I have before) about how poorly information about this whole DTV business is being purveyed. At one point, a Consumer Reports survey indicated that nearly a quarter of those surveyed believed they would need to throw away their television sets come February 17.
And it seems like the good folks at the trade publication 'Broadcast & Cable' have noticed this gap in communication as well.
'B&C' has teamed with how-to site MonkeySee.com to develop a series of web videos breaking down and clarifying this analog Armageddon. While the videos do an excellent job breaking down the change-over, you've got to wonder if they'll find their audience on the web.
Since only about 12% of American households rely solely on over-the-air signals for their TV viewing, you've got to wonder what percentage of those people are savvy enough, and have access to the technology necessary to watch these web videos. You'd also hope that anyone with that know-how would understand the specifics of the switch.
But I digress... and applaud the effort of 'B&C.' In the right hands, these videos could go a long way toward clearing up the confusion surrounding the impending 'rabbit-ear apocalypse.'
On the web: 'B&C' Series at MonkeySee.com | DTV.gov
And it seems like the good folks at the trade publication 'Broadcast & Cable' have noticed this gap in communication as well.
'B&C' has teamed with how-to site MonkeySee.com to develop a series of web videos breaking down and clarifying this analog Armageddon. While the videos do an excellent job breaking down the change-over, you've got to wonder if they'll find their audience on the web.
Since only about 12% of American households rely solely on over-the-air signals for their TV viewing, you've got to wonder what percentage of those people are savvy enough, and have access to the technology necessary to watch these web videos. You'd also hope that anyone with that know-how would understand the specifics of the switch.
But I digress... and applaud the effort of 'B&C.' In the right hands, these videos could go a long way toward clearing up the confusion surrounding the impending 'rabbit-ear apocalypse.'
On the web: 'B&C' Series at MonkeySee.com | DTV.gov
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